As described earlier A Suitcase of Methods is part of a mixed methods-setup at The Royal Danish Theatre where we continuously gather large amounts of both qualitative and quantitative information. As an appendix to this ongoing collective and analytical work with information, we carried out a brand reputation analysis in the summer of 2016 in collaboration with the research and data analytics firm YouGov. In our report #14 we give a brief insight into how we work with these segments and how this big data fits with the thick data produced by A Suitcase of Methods.

Find report #14 The Suitcase and the Segments here.