The Suitcase and the Segments

Segmenter_eng

As described earlier A Suitcase of Methods is part of a mixed methods-setup at The Royal Danish Theatre where we continuously gather large amounts of both qualitative and quantitative information. As an appendix to this ongoing collective and analytical work with information, we carried out a brand reputation analysis in the summer of 2016 in collaboration with the research and data analytics firm YouGov. In our report #12 we give a brief insight into how we work with these segments and how this big data fits with the thick data produced by A Suitcase of Methods.

Find the report #12 The Suitcase and the Segments here.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s