Common misconceptions about young and new audiences

In this ’Reading right now’ we will focus on a common misconception about young and new audiences. It is something we see at The Royal Danish Theatre from working with audiences and looking at our data from our ticket sales: Furthermore, the insight is explained in this informative talk Taking out the Guesswork: Using Research to Built Arts Audiences based on Wallace Foundation research.

Young audiences want cool and edgy art and culture – or so we think.

Read the post Reading right now #5 here.

Foto: Costin Radu