Foto: Costin Rodu

The suitcase has been travelling yet again. This time exploring the composition of the focus group.

When talking about art experiences, how does the composition of a focus group affect the topic and mood of the conversation? And more specifically how does an audience verbalize their experience with modern jazz-ballet? These questions have been the starting point for this report. Focus groups are traditionally used in order to reveal social interactions in a specific group discussing a certain topic. But they might also be used explorative, as is the case in this study, where we are trying to discover the potential of the focus group when it comes to performing arts testing how small adjustments to the set-up affects the generation of data.

Read the entire #6 Art Experience and Focus Group Composition